World Food Prize Awarded to East-West Seed Founder Simon N. Groot

Simon N. Groot

Washington, DC (June 10, 2019) - Simon N. Groot of the Netherlands was announced as the 2019 World Food Prize Laureate for his transformative role in empowering millions of smallholder farmers in more than 60 countries to earn greater incomes through enhanced vegetable production, benefitting hundreds of millions of consumers with greater access to nutritious vegetables for healthy diets.

The announcement was made at a ceremony in the U.S. Department of State hosted and presided over by Secretary of State Mike Pompeo. Acting Under Secretary for Economic Growth, Energy, and the Environment Manisha Singh gave remarks, and Ambassador Kenneth M. Quinn, president of the World Food Prize Foundation, made Mr. Groot’s award public.

The announcement earned praise from groups such as the American Seed Trade Association (ASTA).

“Like Dr. Norman Borlaug before him, Simon N. Groot has dedicated his life to improving the livelihoods of millions around the world,” said Amb. Quinn. “With his partner in the Philippines, he began developing vegetable varieties with enhanced disease resistance and significantly higher yields. As the use of his seeds spread throughout the Philippines and to Thailand, Indonesia and across Southeast Asia, farmers’ daily lives were uplifted and consumers benefited from greater access to nutritious vegetables. Mr. Groot in effect developed a stunningly impactful global network of seed producers who are transforming the lives of 20 million farmers every year. For this extraordinary accomplishment, he truly deserves to be named the 2019 World Food Prize Laureate.”

Awarded by the World Food Prize Foundation, this $250,000 prize honors Mr. Groot’s unparalleled achievements as the founder and leader of East-West Seed. His initiative over the past four decades has developed a dynamic, smallholder-centric tropical vegetable seed industry, starting in Southeast Asia and spreading through Asia, Africa and Latin America. Today East-West Seed serves over 20 million smallholder farmers in more than 60 tropical countries.

“I did not know which fertilizer to use,” said Salimu Tamimu, a farmer for over 30 years from Tanzania. “I now know the importance of good seed variety selection, planting with the right spacing, and when to apply fertilizer on my crops. I am looking forward to grow Mapema F1 [cabbage].”

Mr. Groot has led the transition of millions of subsistence farmers, many of them women, to horticulture entrepreneurs, thereby greatly enhancing their livelihoods and income. These farmers have invigorated both rural and urban markets for vegetable crops in their communities, making nutritious vegetables more widely available and affordable for millions of families each year.

Henne Schuwer, Ambassador of the Kingdom of the Netherlands to the United States, said, “I am very proud of Mr. Simon Groot. That he has been awarded this important prize highlights the excellent bond between the U.S. and the Netherlands. The Netherlands is the second largest exporter of agricultural products in the world, behind only the United States. I hope this award will serve as an encouragement to further strengthen the relationship between our two countries in the field of agriculture.”

Mr. Groot has truly shown the world what can be achieved when agricultural industry places the needs of smallholder farmers at the heart of their business.

“The awarding of the World Food Prize to a vegetable seedsman is reason for excitement and gratitude,” Groot said. “But the ultimate recognition is for the millions of smallholder farmers that stepped up farming from a way of living to building a business. Small scale vegetable farming is a great way to grow rural income and employment and improve nutrition at the same time. Partnering modern science with a long tradition of Dutch seedsmanship has contributed mightily to the growth of the vegetable farming industry of tropical Asia in the last 35 years. Now it is the turn for tropical Africa where again quality vegetable seeds combined with major farmer knowledge transfer programs can create sustainable income for the next generation of African farmers.”

When Mr. Groot started East-West Seed, commercial vegetable breeding was all but unknown in the tropics. Smallholder farmers struggled to grow a good crop with low-quality, poorly adapted seed that they often saved from season to season. Low-quality seed resulted in low yields, which translated into poverty and malnutrition for farmers and their families. Groot sympathized with the farmers’ plight, and saw a way to break the vicious cycle of poverty and help farmers achieve prosperity through diversification into high value vegetable crops.

After years of dedicated research and development, starting in the Philippines with business partner Benito Domingo, Mr. Groot introduced the first locally developed commercial vegetable hybrids in tropical Asia. These varieties were fast-growing, high-yielding and resistant to local diseases and stresses. Mr. Groot also realized that in order for farmers to maximize the value of these high quality seeds, they needed training on improved vegetable cultivation. Working closely with local and international NGOs, Mr. Groot created East-West Seed’s innovative Knowledge Transfer program--a unique feature for a seed company--which trains tens of thousands of farmers each year in good agricultural practices for vegetable production. As a result of better seeds and farming methods, farmers saw a dramatic increase in their profits, doubling or even tripling their incomes, and consumers found greater availability of these nutritious vegetables in their local markets.

Dr. Louise Fresco, president of Wageningen University and Research in the Netherlands, said, “Notwithstanding his wide international experience with political leaders in the entire world, Simon Groot has remained a modest man. The expression that characterizes him most is: ‘Seeing big smiles on faces of farmers has given me tremendous satisfaction.’ Those are words that Dr. Borlaug himself could have pronounced. Both men share an extraordinary vision and dedication. I am convinced that Dr. Borlaug would have been impressed by the stamina and vision of Simon Groot, and would have shared his conviction that food security must entail not only calories but also nutritional qualities through vegetables.”

Mr. Groot will receive the World Food Prize at a ceremony that will be held in the magnificent Iowa State Capitol building in Des Moines, Iowa, on the evening of October 17, 2019.


The World Food Prize is the foremost international award recognizing the achievements of individuals who have advanced human development by improving the quality, quantity or availability of food in the world. The Prize was founded in 1986 by Dr. Norman E. Borlaug, recipient of the 1970 Nobel Peace Prize. Since then, the World Food Prize has honored 49 outstanding individuals who have made vital contributions throughout the world. The World Food Prize annually hosts the Borlaug Dialogue international symposium and a variety of youth education programs to help further the discussion on cutting-edge global food security issues and inspire the next generation to end hunger.

The Borlaug Dialogue is a three-day international symposium, which regularly draws over 1,200 people from 65 countries to discuss cutting-edge issues in global food security. The theme for the 2019 Symposium is Pax Agricultura: Peace Through Agriculture. You can register to attend the Borlaug Dialogue at www.worldfoodprize.org/register. Also included in the World Food Prize week-long series of events is the Iowa Hunger Summit on October 14 and the three-day Global Youth Institute, which includes 400 participants from the U.S. and abroad and is designed to inspire the next generation of high school students to explore careers in agriculture and fighting hunger.

East-West Seed originated in The Netherlands ('West') and has its roots in the Dutch 'SeedValley'. It is now headquartered in Bangkok, Thailand ('East'). East-West Seed is the market leader for tropical vegetable seeds in Asia and expanding rapidly in Africa and Latin America. The privately-owned company has played an important role in the development and improvement of tropical vegetable varieties in Southeast Asia and other tropical countries. East-West's mission is to provide innovative products and services that help to increase the income of vegetable farmers and promote the growth and quality of the tropical vegetable industry. Learn more about our work at http://eastwestseed.com.