Atlanta, IN (April 4, 2024) – Beck's, the largest family-owned, retail seed company and the third-largest seed brand in the U.S., is excited to announce a new sponsorship agreement with the National Tractor Pulling Association (NTPA), the premier organization for tractor pulling competitions in North America. This partnership positions Beck's as the official seed company of the NTPA, underlining a shared commitment to American agriculture.
Tractor pulling combines farm heritage with competitive spirit and mechanical innovation. Beck's alignment with the NTPA as a major sponsor celebrates the shared values of perseverance and innovation and represents a significant step towards continued engagement and connectivity within the farming community.
"Similar to the NTPA, we share the unwavering spirit of American agriculture," said Scott Beck, president of Beck's." Just as tractor pullers strive to push their machines to the limit, we at Beck's are relentless in our pursuit of innovation. Farmers have been on the cutting edge for generations, adopting new technologies and methods to ensure a brighter future for agriculture. This pioneering mentality drives our mission at Beck's."
Through its partnership with the NTPA, Beck's will leverage its extensive employee and dealer network to support the association and its dedicated members at various events throughout the season. Fueled by their commitment to agriculture, Beck's is excited to join the NTPA and showcase the latest seed advancements and industry-leading programs designed to help farmers succeed.
"We are exceptionally proud to bring Beck's aboard," said the NTPA's Executive Director Gregg Randall. "Even beyond the natural fit of an agricultural commodity into tractor pulling, we've come to know Beck's as a family-centric company, similar to many of our teams and the businesses that support them."
To learn more about Beck's, please visit www.beckshybrids.com.