Monterey, CA (January 24, 2024) - The current attendee roster for ASTA’s upcoming 63rd Vegetable & Flower Seed Conference, Jan. 26-30 in Monterey, CA, comprises nearly 1,000 registrations from 33 countries representing a return to its typical pre-pandemic attendance and nearly eclipsing its all-time record from 2020.

Located in “America’s Salad Bowl,” where so many vegetable and flower operations reside, the event’s program features a variety of prominent players in the sector, as well as high-level government and international speakers.

Consistently a favorite for international delegates, the global attendance from those outside the United States comprise over 20% of the total attendance.

Registration is open up to and including the conference dates – register today.

USDA Under Secretary Jenny Moffitt to Headline Panel at 63rd Annual Vegetable & Flower Seed Conference

Monterey, CA (January 11, 2024) - The American Seed Trade Association (ASTA) is pleased to announce U.S. Department of Agriculture Under Secretary for Marketing and Regulatory Programs Jenny Lester Moffitt will headline a panel at the 63rd Annual Vegetable & Flower Seed Conference.

The conference, set to take place January 26-30, 2024, in "America's Salad Bowl" of Monterey, CA, will bring together roughly 1,000 seed professionals from more than 30 countries for an unparalleled educational and networking experience.

Under Secretary Moffitt will be featured alongside international policymakers and industry experts to discuss recent policy developments for genome editing plants in the United Kingdom, the United States, Canada, and the European Union. Joining her on this panel are Dr. Lauren Comin, Policy Director, Seeds Canada; Dr. Petra Jorasch, Manager, Plant Breeding and Innovation Advocacy, Euroseeds; and Dr. Janet Talling, Head of Genetic Technologies and Farm Tenancy, Innovation, Productivity and Science Division, Department for Environment, Food & Rural Affairs, United Kingdom.

The four-day event will also have a number of relevant sessions on industry hot topics, including an update on state and federal policy from ASTA’s advocacy team, the role of sustainability and regenerative agriculture in the seed industry, and emerging seed regulatory policy in the EU and Canada.

The highly sought after Trading Room returns as the networking hub for international business-to-business meetings, including representatives from over 115 companies from around the globe.

Jenny Moffitt

Speakers Announced For ASTA Vegetable & Flower Seed Conference Jan. 26-30 in Monterey, CA

Monterey, CA (January 11, 2024) - The American Seed Trade Association (ASTA) has recently confirmed that USDA’s Under Secretary of Agriculture for Marketing and Regulatory Programs Jenny Moffitt, along with several domestic and international seed industry experts, will appear as speakers at the upcoming 63rd Vegetable & Flower Seed Conference, Jan. 26-30 in Monterey, CA.

Moffitt joins a plethora of prominent and global speakers, including Jim Houston of the California Department of Food and Agriculture, Monterey Commissioner of Ag Juan Hidalgo, Janet Talling from the Department of Environment, Food and Rural Affairs (United Kingdom), Gayle Volk from USDA-ARS, Petra Jorasch from Euroseeds, and Laurin Comin from Seeds Canada, among many others, as part of the conference’s powerhouse educational program.

From sustainability and regenerative agriculture, regulatory approaches to genome edited plants and phytosanitary concerns, to partner perspectives from government and advocacy organizations, diversity and inclusion and state and federal policy developments and much more, the conference agenda is full of timely information for the seed industry.

Surrounding the education, the conference gathers over 900 seed industry professionals from over 30 countries for four days of intense networking opportunities.

Register today to join your peers in Monterey, CA.

ASTA Vegetable & Flower Seed Conference To Be Held Jan. 26-30, 2024 in Monterey, CA

Monterey, CA (December 21, 2023) - The American Seed Trade Association's (ASTA) 63rd Vegetable & Flower Seed Conference, Jan. 26-30, 2024 in Monterey, CA, has been consistently outperforming even pre-pandemic registration numbers and is on track to set a new attendance record.

With over 800 registrants to date, the event promises to deliver unparalleled networking opportunities for those working in the global vegetable and flower seed community.

Only a few locations remain in the Trading Room, the networking hub where over 120 companies will have displays or appointment tables.

Space is filling up fast, so ASTA says to register today.

Registration and Trading Room Space Available For ASTA's Vegetable & Flower Seed Conference in Monterey, CA

Monterey, CA (December 13, 2023) - Join more than 900 seed industry professionals from over 30 countries at ASTA's 63rd Vegetable & Flower Seed Conference Jan. 26-30 in Monterey, CA, where you can immerse yourself in four days of invaluable networking and educational opportunities.

Register Now.

Be Where The Action Is:The Trading Room

The Trading Room, situated in the Serra Ballroom on the lower level of the Monterey Conference Center, is the focal point of the Vegetable & Flower Seed Conference. It is the go-to spot for networking, with exhibitors located around the perimeter and appointment tables taking up the center.

View the Trading Room floor plan here.

Companies ensure they have a presence in the Trading Room in order to maximize their business opportunities. The exhibit stations are the numbered spots around the edge, while the rectangular tables that seat up to 8 people are situated in the middle and are reserved for meetings.

Book Your Exhibits and Appointment Tables

Registration Now Open For ASTA's Vegetable & Flower Seed Conference in Monterey, CA

Monterey, CA (August 23, 2023) - After a highly successful experience in 2020, the American Seed Trade Association's (ASTA) Vegetable & Flower Seed Conference returns to Monterey, CA, January 26-30, 2024.

Registration is now open for attendees, Trading Room exhibit and table locations, and private meeting rooms.

Registration is off to a strong start, so be sure to reserve your spot today.

Founded in 1883, the American Seed Trade Association (ASTA) represents nearly 700 companies involved in seed production, plant breeding and related industries in North America. ASTA is the leading voice of action in all matters concerning the development, marketing and movement of seed, associated products and services throughout the world. The association's broad membership offers varieties from alfalfa to zucchini and all production types including conventional, organic and biotech. ASTA promotes the development of better seed to produce better crops for a better quality of life.