Winnipeg, MB (December 21, 2021) – Continued industry-government partnership on market access and development activities is integral to driving canola’s value and industry growth, says Jim Everson, Canola Council of Canada (CCC) president.
In support of this important partnership, the Honourable Marie-Claude Bibeau, Minister of Agriculture and Agri-Food, announced today federal government investment of more than $1.8 million through the AgriMarketing Program under the Canadian Agricultural Partnership. When combined with contributions from the canola industry, up to $3.6 million will be invested over the next two years to help CCC make progress on two of the canola industry’s Keep it Coming 2025 strategic priorities: differentiated value in the marketplace, and stable and open trade.
“This joint investment is great news for the entire canola value chain as we focus on the needs and challenges of a dynamic and evolving global trade environment,” says Everson. “Canola is an important driver of the Canadian economy, and this investment will help ensure the canola industry is leading the way towards the federal government’s objective of $75 billion in agri-food exports by 2025.”
More than 90 per cent of Canadian canola is exported as seed, oil or meal. This funding will help the industry proactively address and resolve trade barriers in international markets, foster market diversification, as well as build the value and reputation of canola around the world through activities such as:
Efforts will be focused on established and emerging global markets including the U.S., China, Mexico, Japan, the European Union, South Korea, Vietnam, Thailand and Pakistan.
The Canola Council of Canada is a full value chain organization representing canola growers, processors, life science companies and exporters. Keep it Coming 2025 is the strategic plan to ensure the canola industry’s continued growth, demand, stability and success – targeting 52 bushels per acre to meet global market demand of 26 million metric tonnes by the year 2025.