San Diego, CA (January 20, 2022) — Don't miss the American Seed Trade Association's (ASTA) fastest growing and most international event – the Vegetable & Flower Seed Conference, Jan. 28 – Feb. 1 in San Diego. Virtual and in-person attendance options are available.

The 2022 conference will bring together hundreds of vegetable and flower seed industry professionals from over 25 countries for four days of networking and timely educational sessions on key issues impacting the international seed industry – from supply chain and phytosanitary challenges to the latest breeding innovations.

Sunday’s Opening General Session will take a look at one of the major stories of 2020 and 2021: supply chain issues. The session, featuring major international vegetable seed companies, will discuss the current state of global seed movement, and how the industry is working to meet logistics challenges. Monday’s General Session will feature opening updates from ASTA’s Vegetable & Flower Division, followed by an inside-glimpse into the future of commercial production and retail trends, with speakers from: Local Bounti, Golden Sun Insights, and OnePointOne Inc.

The Trading Room will feature nearly 100 companies and partner organizations, showcasing the latest in innovative products and services, including: packaging, testing, seed conditioning, sorting and more.

ASTA Announces Speakers For 61st Vegetable & Flower Seed Conference, Jan. 28-Feb. 1 in San Diego, CA

San Diego, CA (January 13, 2022) - On January 5, ASTA announced updates to the speaker line-up for its 61st Vegetable & Flower Seed Conference January 28-February 1 in San Diego, CA.

Two general sessions, one on Short-Term and Long-Term Logistics and the other focusing on the Future of Production & Retail, round out a program that also includes sessions on communications, intellectual property rights, phytosanitary concerns, innovation and plant breeding and much more.

The “Women in Seed” luncheon, being held Saturday, January 29, features opening remarks from Maria Fraile Reyes of MAR Seed Company and Dani Kehm of Seed Programs International.

A delegation of students from UC Davis will be attending the conference and a new poster presentation reception has been added to the agenda on Sunday, January 30.

In addition to these sessions, the first general session on short term and long term logistics will feature presentations from Sakata Seeds, American Takii, and Allen Lund Company followed by a panel of seed industry experts. The second general session on the future of production & retail will include perspectives from OnePointOne, Golden Sun Insights and Local Bounti.

To attend these sessions and more, register here.

ASTA Updates COVID Safety Protocols For Its Vegetable & Flower Seed Conference

On January 5, ASTA announced updated pandemic-related regulations for the Vegetable & Flower Seed Conference held Jan. 28 – Feb. 1 in San Diego, CA.

In accordance with the recent changes to California regulations, all attendees must provide either a proof of full vaccination, proof of negative antigen test within 24-hours or proof of negative PCR test within 48 hours of arrival to the ASTA registration desk in order to pick up a badge.

If attendees are fully vaccinated against the coronavirus, a photo ID is required at check-in with proof of vaccination in order to pick up conference badges. At this time, “fully vaccinated” means that you have received the second dose (or one with the Janssen vaccine) at least two weeks prior to arriving.

If you have already registered and need to modify your registration to upload your proof of vaccination, click here.

Join ASTA Jan. 28-Feb. 1 in San Diego, CA For The Vegetable and Flower Seed Industry’s Premier International Gathering

San Diego, CA (January 11, 2022) — The American Seed Trade Association (ASTA) is pleased to invite you to attend the association’s fastest growing and most international event – the Vegetable & Flower Seed Conference, Jan. 28 – Feb. 1 in San Diego. Virtual and in-person attendance options are available.

The 2022 conference will bring together hundreds of vegetable and flower seed industry professionals from over 25 countries for four days of networking and timely educational sessions on key issues impacting the international seed industry – from supply chain and phytosanitary challenges to the latest breeding innovations.

Sunday’s Opening General Session will take a look at one of the major stories of 2020 and 2021: supply chain issues. The session, featuring major international vegetable seed companies, will discuss the current state of global seed movement, and how the industry is working to meet logistics challenges. Monday’s General Session will feature opening updates from ASTA’s Vegetable & Flower Division, followed by an inside-glimpse into the future of commercial production and retail trends, with speakers from: Local Bounti, Golden Sun Insights, and OnePointOne Inc.

The Trading Room will feature nearly 100 companies and partner organizations, showcasing the latest in innovative products and services, including: packaging, testing, seed conditioning, sorting and more.

Visit the conference webpage for the latest information.

ASTA Expecting Strong Turnout Despite Pandemic For The 61st Vegetable & Flower Seed Conference

San Diego, CA (December 22, 2021) - ASTA is experiencing significant interest in the upcoming Vegetable & Flower Seed Conference, being held Jan. 28 – Feb. 1 in San Diego, CA.

Despite the pandemic’s effects on conventions all over the country, including ASTA’s CSS & Seed Expo in Chicago which saw 71% of its usual participation, the Vegetable & Flower Seed Conference is showing remarkably even-pacing with pre-pandemic registration counts.

“We’re excited to see registrations so far from 23 countries, and over 100 companies registered in our Trading Room,” says Jennifer Crouse, ASTA Senior Director of Meetings.

The ASTA Program Planning Committee for the conference has recently updated its lineup of general session speakers, with two major sessions on the agenda: “Logistics, Short Term and Long Term” and “The Future of Production & Retail.”

Early registration and hotel rates expire after January 10. Register today.

Registration Now Open for ASTA'S 61st Vegetable & Flower Seed Conference

San Diego, CA (September 15, 2021) - Conference registration is now open for the American Seed Trade Association's (ASTA) 61st Vegetable & Flower Seed Conference, Jan. 28 - Feb. 1, 2022 in San Diego, CA.

ASTA says to join us for unrivaled networking and crucial, timely sessions for the global vegetable and flower seed industry.

Visit the conference webpage for the latest agenda details and to register.

Founded in 1883, the American Seed Trade Association (ASTA) represents over 700 companies involved in seed production, plant breeding and related industries in North America. ASTA is the leading voice of action in all matters concerning the development, marketing and movement of seed, associated products and services throughout the world. The association's broad membership offers varieties from alfalfa to zucchini and all production types including conventional, organic and biotech. ASTA promotes the development of better seed to produce better crops for a better quality of life.