Spartanburg, SC (June 16, 2020) – As togetherness and context become increasingly important trends for both society and industry, through its ColorDirection 2021, Milliken & Company has embraced colors and textures that complement each other to reflect these vital values.
Humans are visual creatures and color plays a key role in purchasing decisions through effective branding and personalization. Milliken’s 2021 range contains strong and bold tones from across the spectrum offering brands and product designers seven new color trends shaping tomorrow’s consumer product space.
In the midst of the global challenges of 2020, these hues are thematically rich and work together in harmony, enabling a visual flow, as people look to choose colors that offer them reassurance and help them to find their place in the bigger picture.
From the dark richness of a distant galaxy’s planetary swirls and illuminating contours, to the wonders of living structures and patterns within, for example, simple houseplants, these natural designs, similarities, connections and contrasts can be found all around us. Milliken’s 2021 color collection make these colors rich and visible in Harmonic Synergy.
These seven trend colors, that make up the Harmonic Synergy palette for 2021, provide design inspiration and a marketing roadmap to help build the ultimate customer color experience, and can be sourced through Milliken’s globally leading colorants.
These include Liquitint™ colorants tailored for multiple applications, including laundry detergents, household cleaners, fabric softeners, and other household and industrial products and Liquitint Agro colorants for the agricultural sector. Milliken’s ClearTint™ colorants for NX® UltraClear™ polypropylene offer the clearest and brightest colors for transparent polypropylene and are compliant with safety requirements for food packaging, whilst Reactint® polymeric colorants for polyurethane (PU) add vivid, appealing color to products without affecting the physical properties of the material. Milliken’s KeyPlast® line is a plastics and packaging trendsetter when it comes to colorants. It is available in a range of stable and reproducible colors - and includes colorants for food-contact applications in PET.
Learn more on chemical.milliken.com.
Milliken has been solving everyday problems with innovative solutions for more than 150 years. Our research, design, and manufacturing expertise reaches across a breadth of disciplines including specialty chemicals, floor covering, healthcare and performance and protective textiles. An unwavering commitment to ethics guides our work to redefine how we add strength and protection to products, how we infuse vibrancy and color into our surroundings, and how we care for the environment. For us, success is when discoveries made within Milliken help us all have more meaningful connections with the world. Discover Milliken at www.milliken.com, and join us on Facebook, Instagram, LinkedIn, and Twitter.