Newly Named Active Ingredient Identifies Proven – and Growing – Corteva Fungicide
Indianapolis, IN (February 12, 2020) - Corteva Agriscience announced that it is implementing Onmira™ active (pronounced “ON-meer-uh”) as the new global brand name for picoxystrobin, the active ingredient in more than 15 proven fungicides from Corteva.
“With a consistent global brand, farmers can be confident that products containing picoxystrobin and labeled with Onmira active possess the benefits of Corteva’s exceptional research, development and testing,” said Keith Graham, Global Portfolio Leader, Corteva Agriscience. “Farmers worldwide will also be better able to recognize our high-quality active ingredient in these current Corteva fungicide products, as well as new ones we will be launching in the future.”
For example, Corteva continues ramping up Vessarya™ fungicide with Onmira™ active1, one of the latest technologies released as part of the company’s robust innovation pipeline.
Onmira is a highly active strobilurin (Group 11) fungicide used for the control of foliar and soil-borne plant diseases. Products with Onmira are labeled for crops including soybean, corn, wheat, rice, sunflower, canola and oilseed rape.
Drawn from Latin and Romance languages, ‘mira’ is associated with words meaning to see, as well as to wonder at or admire. Onmira captures the product’s proven ability to support farmers in growing visibly stronger, more vigorous crops.
Local commercial teams are coordinating plans to integrate this brand into Corteva marketing and packaging materials in the coming year.
Corteva Agriscience is a publicly traded, global pure-play agriculture company that provides farmers around the world with the most complete portfolio in the industry - including a balanced and diverse mix of seed, crop protection and digital solutions focused on maximizing productivity to enhance yield and profitability. With some of the most recognized brands in agriculture and an industry-leading product and technology pipeline well positioned to drive growth, the company is committed to working with stakeholders throughout the food system as it fulfills its promise to enrich the lives of those who produce and those who consume, ensuring progress for generations to come. Corteva Agriscience became an independent public company on June 1, 2019 and was previously the Agriculture Division of DowDuPont. More information can be found at http://www.corteva.com. Follow Corteva Agriscience on Facebook, Instagram, LinkedIn, Twitter and YouTube.
1 Vessarya™ fungicide with Onmira™ active is trademarked in Bolivia, Brazil and Paraguay.