ASTA's Jennifer Crouse Promoted To Senior Director, Meetings and Services

Alexandria, VA (November 6, 2019) - The American Seed Trade Association (ASTA) has promoted Jennifer Crouse to Senior Director, Meetings and Services.

For 18 years, Crouse has planned and managed ASTA’s four major annual conferences: the Farm & Lawn Seed Conference; the CSS & Seed Expo; the Vegetable & Flower Seed Conference; and the Annual Convention (now known as the Policy & Leadership Development Conference).

In this role, she negotiates all site, sponsorship, vendor, and exhibitor contracts; oversees scheduling, marketing, accommodations, speakers, and special events; and provides around-the-clock on-site support at each event.

“Jennifer’s an integral part of the ASTA team and drives our activities for our members during our meetings throughout the year,” says Andy LaVigne, ASTA’s President & CEO.