Winnipeg, MB (July 18, 2019) – Brett-Young Seeds Limited and DL Seeds Inc. are pleased to announce that they have reached an agreement to enhance their long-standing relationship in the North American canola seed market. Under terms of the agreement BrettYoung will now receive preferential, first-choice access to the top varieties across all canola herbicide tolerance segments produced by DL Seeds’ breeding program each year.
“We’ve been proud, along with our strategic supplier DL Seeds, to have introduced successful, category-leading canola varieties like 6074 RR, 6090 RR and 5545 CL to the Canadian and U.S. canola markets," says Eric Gregory, BrettYoung Director of Marketing. "And we are now excited about what this new agreement will mean for the growers and retail organizations who choose to do business with BrettYoung going forward. Our ability to deliver consistent performance leadership to canola growers in the BrettYoung brand just got that much stronger.”
“Deepening our long-standing relationship with BrettYoung made perfect sense for our business," adds Kevin McCallum, General Manager, DL Seeds. "These are two world-class, family and farmer-owned companies who have provided real choice to the market for decades. This agreement allows us to continue doing what we do best at DL Seeds, breed world-class canola varieties that compete with the best from our multi-national competitors. BrettYoung will have first choice of DL Seeds’ new canola hybrids which will consistently deliver the yield performance and traits to the BrettYoung brand that today’s growers are looking for.”
BrettYoung is a privately-owned agribusiness with headquarters in Winnipeg, MB, Canada. Proud of our 80+ year history in agriculture, we employ approximately 200 people in 5 processing and distribution facilities in Canada and in various sales territories across North America serving customers in three distinct markets: (1) BrettYoung is a primary producer of industry-leading forage and turf products that serve domestic and international markets around the world; (2) BrettYoung provides crop input solutions to Canadian and US farmers, including BrettYoung® brand canola and forage seed, Elite® brand corn and soybean seed and ag-biologicals; and (3) BrettYoung provides a wide range of products and services to professional turf and reclamation markets in Western Canada and Ontario.
DL Seeds’ goal is to create and produce superior canola hybrid varieties that are profitable to producers in North America. Our success is in our genetics. It's in the field testing and most importantly, it's in the performance. We dedicate our resources to growing quality seed. Our research team works closely with industry partners, universities, other breeders and our distributors to test and develop the best possible canola hybrid varieties. By staying on top of market demands, we meet and exceed the expectations in the hybrid canola market. We are highly dedicated to our distribution network as they keep us close to the consumer and gaining market share. The formation of DL Seeds Inc. is our way of illustrating to the market our strong dedication to the North American canola industry.