The Pacific Seed Association (PSA) is pleased to announce a new management partnership with Kushner Consulting LLC, which will provide executive leadership and association management services to the organization as it enters its second century of service to the western seed industry.
Stuart Kushner, CAE, will serve as executive director of the Pacific Seed Association, bringing extensive association management experience and a strong commitment to advancing the seed industry. He will be joined by Gary Kushner, senior adviser, whose decades of legal and industry experience will further strengthen the association's ability to serve its members.
"I am honored to join PSA at such an exciting time in its history, as it enters its second century," said Stuart. "PSA has a strong foundation, an engaged membership and an important role to play in advancing the seed industry. I am excited to work alongside the Board of Directors and our members to grow the association, expand its impact and help position PSA for its next chapter as a leading voice for the industry."
PSA President Freya Jensen expressed enthusiasm about the new partnership and the opportunities it presents for the organization and its members.
"The Pacific Seed Association has served the western seed industry well for the past 100 years," Jensen said. "Driven by a commitment to increasing the value we contribute to the western seed industry while maintaining our solid foundation, PSA is entering an exciting new era. Stu and Gary Kushner have an abiding affection for the seed industry. They also possess the dedication, experience and skills required to support us with our goal of enhancing the value we provide to our members and the industry at large. I am very much looking forward to working with them both."
Gary Kushner also shared his excitement about continuing to support the seed industry in a new capacity.
"I am excited to continue working with the seed industry in this new capacity," said Gary. "I enjoyed a very rewarding relationship with the industry while serving as ASTA's general counsel for almost 40 years. PSA is full of wonderful people who make this industry so special, and its mission is inspiring."
The partnership with Kushner Consulting LLC reflects PSA's commitment to delivering exceptional member value, strong industry representation and effective leadership as the association continues to evolve and grow. Additional information regarding upcoming programs, events and initiatives will be shared with members in the coming months. PSA's annual convention will take place in February 2027. Convention information will be posted on the PSA website as it becomes available.