(February 10, 2025) - GDM has launched Supra Semillas for the South American corn markets. With a focus on innovation, leadership in genetics and close collaboration, Supra aims to be the producer’s reliable partner when planting corn.
The anticipation surrounding one of the most significant developments in the Argentinean and Brazilian corn market in recent years has come to fruition: GDM has introduced Supra Seeds, its new corn brand. Supra is the result of GDM’s acquisition of the corn business KWS in South America (Argentina, Uruguay, Paraguay and Brazil), which was made official in August 2024. The union of both companies, sharing similar work identities, cultures and values, is reflected in the the name: Supra implies a spirit of excellence, resulting in the development of corn hybrids that meet the needs of producers.
To introduce the new brand to employees, customers, distributors, and strategic partners, Santiago De Stefano, Director of Business for Latam and South Africa, and Marcelo Salles, Leader of the Corn Business, participated in an online broadcast in Brazil. Santiago began by sharing GDM’s history and its rise in the South American market.
“Growth means having more vision, access, and value for rural producers with more products and technologies that increase profitability. Additionally, we need to be an attractive company for employees, producers, and partners,” he said.
He explained how GDM started operations with the crop, emphasizing that “corn is not just another product, but a successful crop for GDM that adds value, growth, and productivity for rural producers.”
Santiago also discussed the company’s investments in technology and its commitment to becoming a significant player in the South American corn market.
“We will make the necessary efforts and investments so that producers choose us because we add much more value to their fields.”
Marcelo Salles then presented the brand to the public. Before the announcement, he thanked commercial partners and customers for trusting the genetic potential of GDM products and for the relationship of trust, and he thanked employees for being essential to the business’s sustainability. After the announcement, Salles provided more details about the new brand.
“Supra means going beyond, prospering, and we hope to achieve excellence through research, innovation, and presence in the field. We are easy to do business with, accessible, and available to our customers, and we aim to generate value through our products and specialized technical assistance in the field,” he said.
The brand is built on three pillars: “products that generate value; partnerships in the field; and sowing development.”
Salles emphasized that this symbolizes the continuity of their ongoing work.
“The teams and contacts remain the same, as does our portfolio. We will gradually add new products. Our commitment is to maintain investments in research centers to develop the best materials adapted to the various regions of Brazil,” he stressed.
The launch also took place in Argentina. There, in reference to the business, Gonzalo Uranga, GDM Business Leader for Latin America South, outlined the key objectives of the new brand, which align with GDM’s ‘DNA’ and the strategic decision to acquire the corn business from KWS.
"Every day, our teams work with a single focus: to be able to offer growers excellent solutions that meet their growing challenges in the field," Uranga said.
He added: "Our journey with the corn crop began several decades ago with a distribution business in Argentina. By now, the end of that journey, during which there were many other milestones, was strengthened last year with the acquisition of KWS’s corn business in South America and, today, we taking another step forward with the launch of Supra."
Moving away from the main aspects of the business, Alejandro García, Corn Commercial Executive Manager, shared: “Today is not just about a launch, it is about a commitment: A commitment to growers that is based on improvement, productivity, positioning, services and technology.“
In this way, the executive highlighted the key elements that currently support Supra.
"GDM invests more than 15% of its revenue in research and development. We have two important corn breeding programs in Argentina and an extensive product marketing network. In addition, we recognize our leadership in the silage market and are now pursuing the challenging task of continuing to grow in the grain hybrids market," he said, adding: "Supra’s slogan, In the field with you, sums up this commitment simply and unequivocally."
