Albany, OR (October 23, 2024) – The Seed Research of Oregon® brand has officially transitioned to Seed Research by DLF™.
This strategic change is part of a broader initiative by DLF to unify its brand presence across North America. The shorter name, Seed Research, is already widely recognized among turf industry professionals, and the endorsement of DLF connects the popular brand to the global leader in turf and forage seed.
Key elements of the transition include:
- Retaining the brand identity: While the name is evolving, the brand will maintain a key visual element — its iconic red color — in the new logo to ensure that existing customers recognize the brand.
- Enhanced packaging and marketing assets: Updated packaging and marketing materials will help elevate the high-quality products included in the Seed Research by DLF portfolio. These enhancements are designed to provide greater value and support to sales efforts, making it easier for the brand’s distributors to connect with their customers.
- Seamless access to information: As part of the transition, all product information and resources will be made available on DLF’s new website, which is scheduled to be unveiled this fall.
“We believe these changes will create a more powerful brand experience for our customers and the turf industry at-large,” says Sean Chaney, vice president of turf wholesale for DLF North America. “It reinforces our commitment to delivering exceptional products and unparalleled support to our valued customers and partners.”
La Crosse Seed announces rebranded name
DLF also announced La Crosse Seed will be rebranded as La Crosse Seed, A DLF Division.
Since DLF acquired La Crosse Seed, the company's goal has been to integrate and leverage their strengths.
"By promoting La Crosse Seed as a DLF division, we aim to enhance brand visibility and expand our reach into U.S. markets where DLF is less known," the company says.
"We believe these changes will provide you with a more powerful brand experience, and we’re committed to supporting you throughout the transition."
La Crosse Seed, A DLF Division, includes Soil First by DLF, Forage First by DLF, Earth Carpet by DLF, and Deer Creek Seed by DLF.
About DLF
DLF is the global market leader in turf and forage seed, supplying seeds to more than 100 countries. The company is owned by Danish seed farmers and has a complete supply chain within turf and forage seed, sugar and fodder beet seed, seed potatoes and multiplication of vegetable seed. For more information on DLF’s North American business, visit www.dlfna.com.