- Tozer’s event took place in Zwaagdijk-Oost, The Netherlands, from September 24-26, as part of the Seed Meets Technology week.
- Over 100 improved varieties of celery, kale, leek, coriander, wild rocket, salad onions, and parsnip were presented.
(September 30, 2024) - Following last year’s success, Tozer says it participated again at the Seed Meets Technology event in The Netherlands. At this year's event, their 1,300m2 trial field showcased a selection of over 100 vegetable seed varieties.
Tozer gave celery a prominent place at the trials. Amongst its wide catalog, the company says the mid-season hybrid Cleopatra stood out as a market favorite. Especially good for pre-packing with great color and standing, Tozer says Cleopatra performed particularly well in an unpredictable early season.
Brassicas were also on the spotlight at Tozer’s Dutch Field Trials. Visitors were able to discover up to 20 varieties of kale including new breeding lines of green kale and improved hybrids of Cavolo Nero, a contemporary range that puts a premium on product versatility and flavor.
Varieties of coriander such as Bolero, Rumba and Flamenco, parsnip like Sabre, faster growing Kalettes®, and new lines in leek, salad onions and rocket complete the list of Tozer’s novelties at the event.
“We’re really satisfied with the quality and range of the innovations our visitors were able to see at the field. We welcomed clients and delegations from many different countries,” says Marcel Bloemendaal, sales director for Northern Europe at Tozer.
The Tozer team also prepared a special surprise: a “Happy Hour” that took place from Sept. 24 and 25. The team says this get together was a great opportunity to taste their very own celery gin and enjoy a Gin & Tonic or an English beer.