From left to right, Clarissa Cauthorn, Jim Herr, Andy Lavigne, Scott Beck, Jim Zimmer, and Tom Foreman.
From left to right, Clarissa Cauthorn, Jim Herr, Andy Lavigne, Scott Beck, Jim Zimmer, and Tom Foreman.

Atlanta, IN (August 20, 2024) – Beck’s and the American Seed Trade Association (ASTA) are pleased to announce the election of Scott Beck as the central regional vice president. Beck will represent Indiana, Illinois, Ohio, Michigan, and Wisconsin during his three-year term in this role. He is one of seven regional vice presidents serving ASTA, contributing to the organization's mission of advocating for the seed industry's interests.

"This role offers an incredible opportunity to represent and advocate for the interests of our industry,” says Beck, president at Beck’s. “I am excited to work closely with our members, share their insights with ASTA leadership, and help drive initiatives that will strengthen the seed industry's future."

As an elected officer, Beck will also serve as a member of the board of directors and the advisory council. His duties in this influential position will include:

  • Attending all state, regional, and national ASTA meetings, ensuring that the voices and concerns of his region are heard and addressed.
  • Acting as ASTA’s primary membership recruiter in the central region, promoting the benefits of membership and fostering growth within the organization.
  • Reporting issues of interest and activities from Indiana, Illinois, Ohio, Michigan, and Wisconsin to ASTA leadership, providing valuable insights and updates.
  • Serving as a liaison on legislative matters at the state, regional, and national levels, advocating for policies that support and enhance the seed industry's growth and sustainability.

Beck brings a wealth of experience and dedication to his new role. His leadership will be instrumental in advancing ASTA's objectives and supporting the seed industry's critical work in the central region.

"We are thrilled to welcome Scott Beck as our new central regional vice president," says Andy LaVigne, president and CEO of ASTA. "His extensive knowledge and commitment to the industry will be invaluable as we continue to address the challenges and opportunities facing our members and the broader agricultural community."

To learn more about ASTA, go to www.betterseed.org.

About Beck's

Beck's- Farmers At Heart® - revolutionized the customer seed buying experience by remaining true to a foundation built on faith, family, and farming. Founded in 1937, Beck's appreciates the farmers who have helped them become the largest family-owned retail seed company and the third largest seed brand in the United States. The Beck family is now in its fifth generation of family members who work in the business to honor God and help farmers succeed. The Beck family and team of employees help farmers achieve success from generation to generation through authentic customer experiences, product diversity, seed quality, and performance. With a home office located in Atlanta, Ind., Beck's serves farmers throughout the Midwest and Mid-South. For more information about Beck's, visit www.beckshybrids.com. Follow Beck's on Facebook, Instagram, LinkedIn, TikTok, Twitter, and YouTube.

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