Seed News


Syngenta Seeds Appoints David Hollinrake President and North American Region Director

Date Posted: May 16, 2017


David Hollinrake

Washington DC (May 16, 2017) – Syngenta is making a change announced Tuesday to the top of its North American seeds business aimed at better meeting customer needs and driving growth.

David Hollinrake was named President, Syngenta Seeds, LLC and North America Region Director. In this role, Hollinrake's goal will be to strengthen Syngenta’s North American seeds business by driving improvements already underway to ensure maximum focus on customers with a choice of top genetics, traits, and agronomic support particularly suited for their specific growing location in the United States. Hollinrake will be based in Research Triangle Park, N.C.

"David brings more than 25 years of agriculture experience with a laser focus on meeting customer needs," says Jeff Rowe, Syngenta president of Global Seeds and North America. "He has a proven track record in strategic and product planning, organizational design, business development, and sales and marketing—and he is an excellent communicator.”

In his previous role as Vice President of North America Marketing and Portfolio Management for Bayer CropScience LP, Hollinrake led business strategy efforts, and marketing and portfolio change while achieving net sales growth for the company.

In addition, David Treinen was named head of GreenLeaf Genetics® (GLG), Syngenta’s operation dedicated to serving independent seed companies with a competitive portfolio of corn, soybean, and wheat genetics, market-leading Agrisure® corn traits and Syngenta Seedcare products. Treinen will be based in Minnetonka, MN.

About David Treinen, Rowe said, “David comes to us with extensive experience in agricultural sales, marketing, and business management. He is an innovative, customer-focused professional who is particularly adept at developing creative solutions to solve complex business challenges.”

Most recently Treinen was Northern Seed Manager for Pinnacle Agriculture. He set a successful strategy for growth in seeds while working across functional groups to integrate independent regional businesses into the organization. Also, Treinen was instrumental in setting strategy and launching a new seed brand across Pinnacle.

GreenLeaf Genetics takes a consultative approach to provide each customer with a regional, long-term solution tailored to individual business needs and is committed to providing the most advanced technology available for the growth and profit potential of its customers.

Both appointments are effective in the first week of June.

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