Decatur, IL (October 1, 2018) - Grain Journal (GJ), which publishes Seed Today, in early September hired Robin Walters as director of digital marketing and acquired her agency, RAW Marketing (raw-marketing.co).
Walters served as GJ art director from 2001 to 2005, before she left to start RAW Marketing.
The acquisition of RAW Marketing means GJ and its sister publications, including Seed Today, will be able to expand their design and communication capabilities, says Walters.
“RAW Marketing now is GJ’s in-house ad agency available to all print customers,” she explains. "We are able to offer web design, literature compilation, mailers, promotions – pretty much all things mar-com. If there is anything you need help with, including projects you want to include in your 2019 budget, we’d love to be your marketing ally.”
As a full-service agency in marketing communications under the GJ umbrella, RAW Marketing now handles digital marketing efforts for the GJ publications: Seed Today, Milling Journal, Oil Mill Gazetteer, and the annual Equipment Catalog.
“As the director of a full-service marketing and communications agency serving the agricultural industry, I’ll be working for all the print and digital editions of the magazines as well as conducting promotions and public relations campaigns for all GJ clients and related agricultural industries,” adds Walters.
“GJ offers a tremendous amount of content to the grain industry,” she says. “This audience relies on GJ for editorial expertise, reliable reporting, and quality advertisers. I aim to engage and advance the digital audience using all of those things. While my goal as director of digital marketing is to improve the grainnet.com website and digital communications, the benefits of digital opportunities will also be offered to publication advertisers through our ad agency, RAW Marketing.
“Ultimately, our crops and production rely on technology, and the customer has followed suit,” Walters continues. "We want our advertisers to be present, in the palm of the customer, as they work and play.”
A native of the Corn Belt, Walters attended Western Illinois University on an educational scholarship and graduated in three years.
She has traveled the United States as adjunct faculty for communications course work and was employed in Denver, CO and St. Louis, MO before returning home to Central Illinois.
She can be reached at 800-728-7551 or by email at firstname.lastname@example.org.