USDA Undersecretary of Marketing and Regulatory Programs Greg Ibach, left, and ASTA Chair Tracy Tally, right, June 11 during the General Session of the Policy & Leadership Development Conference in Washington, DC. (Chris Lusvardi photo)
Washington, DC (June 12, 2018) – Members of the American Seed Trade Association (ASTA) approved a new strategic plan for the organization June 11 during the General Session at the Policy & Leadership Development Conference in Washington, DC.
The strategic plan has been in the works for more than a year, ASTA Chair Tracy Tally says.
The strategic plan is intended to more nimble with the ability to be adjusted, Tally says. Therefore, he says it will no longer be a five-year plan and will likely be revisited again in three years.
The strategic plan includes six key areas of focus.
- Domestic policy: be a respected voice on domestic policy issues impacting the seed industry. Continue to grow and enhance the ASTA comprehensive government affairs program and regularly engage and communicate with members and stakeholders on federal, state, and local issues. Determine action on active issues where ASTA leads, supports, or monitors.
- Innovation: strive to develop a domestic and international environment that facilitates innovation throughout the seed industry.
- Communications: establish ASTA as the leading voice for the U.S. seed industry, demonstrated by its position as the go-to source on seed issues for consumers, ASTA members, member organizations, legislators, regulators, media, and other stakeholder groups.
- Intellectual Property Rights: advance the use and respect of intellectual property rights (IPR) protection for the seed sector globally.
- International: improve the opportunities for ASTA member companies to do business in international markets.
- ASTA Membership & Internal Matters: maintain and grow strong plans for: membership retention, engagement and recruitment; meetings structure and management; and human and financial resource management to ensure the key issues of membership are addressed through a sound association foundation.
Tally says ASTA will continue to look for feedback from its members. A more detailed comprehensive version is not yet finished, he notes.
ASTA will be holding a board meeting Thursday before the conference concludes that is open to members as part of the process to gather input on the plan.
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Written by Chris Lusvardi, Seed Today editor