SEEDWAY Introduces New Brand Logos

SEEDWAY, LLC introduced new and improved SEEDWAY, LLC brand logos. To pay homage to our colors our main logo reflects both our prized established date as well as our original color pallet of black, white and red. The thin lines above and below the SEEDWAY namesake is reflective of our original rectangular logo while the new geometric outline shape allows for the logo to appear three dimensional and ready for the modern world. The shield shape itself is a symbol of steadfast principles, commitment and loyalty.

Hall, NY (May 11, 2018) - SEEDWAY, LLC sells conventional seed but is in no way a conventional seed company. Our mission: to partner with our customers to provide innovative, quality products and services. Our vision: to be the customer’s choice for seed. Our services- ever expanding.

Since its inception in 1963, SEEDWAY has grown steadily, expanding its markets and customer base. Talented staff, acquisitions, and mergers have played a major role in the company’s growth.

This past year the SEEDWAY Marketing Department has been working diligently with management, dealers, and growers alike to determine the ultimate grand picture goals for the long term future and have established a way to re brand the company we have all grown to know and love with a stronger story. Through this process we have identified our key strengths, weaknesses, and opportunities to continue our success from the past 55 years and enhance the growth of the next 55 to come.

Imagine showing up to work in that nifty leisure suit you wore to your senior prom. Or maybe hitting up the local drug store for a year’s supply of hairspray for that “do” you sported in ‘87. Odds are, your style has changed a lot over the years. You dress differently and maybe you even think differently through experience and passing of time. But, at your core, you are still you. The same can be said about SEEDWAY. SEEDWAY has a personality and style. But we’ve grown too - a lot. As the world and our industry changes over time, we need to as well.

Over the last 55 years, we’ve stayed true to our brand values. That won’t change - but our style hasn’t really evolved. That can make people think we’re not keeping up with the times. Today companies are expected to deliver more than just great product. We need to help our farmers better understand how to also get the most out of their seed. As we prepare for the next decade we need to be more. We need to be a force on the farm working to push the boundaries of what is possible. We need to be a shield of steadfast principles, commitment and loyalty for our customers.

With the aforementioned considerations in mind, we are excited to introduce you to our new and improved SEEDWAY, LLC brand logos.

To pay homage to our colors our main logo reflects both our prized established date as well as our original color pallet of black, white and red. The thin lines above and below the SEEDWAY namesake is reflective of our original rectangular logo while the new geometric outline shape allows for the logo to appear three dimensional and ready for the modern world. The shield shape itself is a symbol of steadfast principles, commitment and loyalty.

In tandem with the new base logo you will see individual division logos being released as well. Each logo will boast a unique color associated with the product as well as a distinctive marking at the top of the shield.

The new logos will be released as new products arrive and as the natural replacement cycle of printed products approach.

We’re eager to have both the newly designed logo living simultaneously with our vintage logo to remind us that while our roots have planted us firmly in the magnificent world that is agriculture, we won’t be hiding behind the shield that is change. Instead we will be the proactive shield for problems our valued customers might face and look forward to being a partner on the farm for many years to come.